"Does it always have to be premium from Europe, or is there a cheaper alternative?"

Here at Terry Elsey Tyres, we are aware of the high level of quality awareness among our customers in the UK market when it comes to the right ceat tractor tyres.

The tyre should be adapted and optimised to suit the machine, in addition to offering the highest possible compression to protect the ground and achieve the best possible traction, ensuring high running comfort on the road and also rolling in a fuel-saving manner - and all this under the highest loads. Keeping this in mind, we would suggest you give Ceat tractor tyres a try.

Ceat is a tyre manufacturer based in Mumbai, India. This was not always the case. Originally, the company was founded in Turin, Italy. Even without taking the company name into account, you can easily recognise traces of "Italian childhood". Ceat is, in fact, an acronym for Cavi Elettrici e Affini Torino.

In 1958 the management decided to outsource the production of its products to India for cost reasons. In this context, the company was also sold by the family of the original owner to the Pirelli Group, a well-known European tyre manufacturer. However, the Ceat brand still exists and plays a crucial role in the production of all types of tyres. In the 1980s the company was sold to RPG Enterprises and is now called Ceat Ltd.

The company is one of the largest companies in India - a huge market!

In India, the company has several branches and produces over 6 million tyres every year.

Ceat only entered the production of agricultural radial tyres at the end of 2017 and has since developed over 150 top-quality models. A large part of the 6 million tyres is produced for export to the USA, Africa, Australia and other parts of Asia.

Ceat is introducing new radial tyres for combine harvesters and tractors with the Yield- and Torquemax. The Torquemax has been developed with various features such as low noise, good self-cleaning properties and optimum road holding for tractors. The tyre is currently available in the sizes 480/80 R50 and 650/85 R38.With the Yieldmax, the manufacturer serves the combine harvester market. Currently, the sizes 620/78 R26 and 650/75 R32 are available. The cleat design aims for long life, good traction and stability.

In Europe, Ceat Tractor Tyres is represented by a subsidiary based in Amsterdam. The company is represented in more than 100 countries worldwide and produces more than 3.5 million tyres per year. Six of the production sites are located in India, one in Sri Lanka. Ceat is part of the RPG Group, which has more than 5,000 employees. The agricultural tyre portfolio includes implementation, flotation, irrigation. Ceat also strives to provide dedicated customer service. The company consists of a network of 37 regional offices and more than 3,500 dealers.

Still not sure about the quality of Ceat tractor tyres?

Ceat produces its tyres according to the REACH regulation. REACH is the European Chemicals Regulation for the Registration, Evaluation, Authorisation and Restriction of Chemicals. It has been in force since 2007 and ensures a high level of protection for human health and the environment.

The company complies with the ISO 14001 standard, thus complying with the requirements and guidelines of a comprehensive environmental management system. Ceat avoids naphtha (crude oil distillates) in the manufacturing process; only uncritical wastewater leaves the plants. In the catchment areas of its production plants, CEAT is committed to providing clean drinking water and regular health care. Weat Terry Elsey Tyres believe these are all excellent reasons to go for this brand.

If you are looking for quality tyres that do not cost a fortune, Ceat tractor tyres are undoubtedly a good choice.

FARM IMPLEMENT 404 Bias

The agricultural implement tyre FARM IMPLEMENT 404 Bias is designed for high flotation with minimum soil compaction. The FARM IMPLEMENT 404 is designed to carry heavy loads. They ensure that spinning in curves does not start to skid and offer outstanding stability.

Features and benefits:

A multi-ribbed, low profile design gives the FARM IMPLEMENT 404 high flotation characteristics while minimising soil compaction. An extra-wide profile and high volume improve the load capacity of your vehicle.

With open and shoulder-angled tabs, the FARM IMPLEMENT 404 maximises stability. An undirected cleat pattern prevents skidding when turning. This tyre also has a large contact area which is designed for both on-road and off-road applications.

Yieldmax

The CEAT YIELDMAX is an agricultural radial tyre designed for combine harvesters. Its primary purpose is to carry massive machines providing high load-capacity. The CEAT YIELDMAX has been developed to ensure minimal impact on the soil.

The YIELDMAX's lug angle around the shoulders is lower, which ensures greater traction, and sharper shoulders are providing exceptional grip. A higher angle around C / L also ensures better lateral stability. It has a robust housing and a rigid belt which offers many advantages - radial construction easily carrying heavy loads and equipment. Perfect for combine harvesters, forage harvesters and many other harvesting applications.